With the insights gained in Phase 1, your next move is to create the most irresistible bait for your dream buyer. In this chapter, I will help you identify the prospects who are interested in what you’re selling but who want more information, which you’re going to give to them. This way, they’ll have more of what they need to make an informed decision and move up the pyramid from the research phase to the buying phase. This allows you to generate hundreds of leads while positioning yourself as a trusted authority almost instantly – even if nobody’s heard of you! As an example, we’ll take a
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