SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

HCVO Tip #2: Make Sure Every Point Touches A Burning Issue Make sure every point in your HVCO touches on a burning question your audience has. If you’re writing a report or an ebook, do this in the sub-heads to ensure anyone just skimming it will get pulled in. For example, if your headline is this: ‘5 Shocking Ways Internet Thieves Are Stealing Your Private Data – And the Secrets to Protecting Your Family!’ Every point or subhead in the text needs to support this assertion. For example, a subhead could be: ‘#1 – Think Your Password Keeps You Safe? Think Again!’ And, ‘#2 –Destructive Malware Will Fry Your Computer!’ The point is that if you make an assertion in your title or headline, you must back it up in the text. Keep up the pressure!