Compare this to an offer we created for home building start-up Enso Homes: ‘We’ll build your new home in just 30 weeks or give you $5,000 in cash’. We didn’t just create this offer out of thin air. We found from our research (during the Halo Strategy) that the biggest pain point for consumers commissioning boutique luxury homes was that builders often drag out projects and constantly miss deadlines. And we found that most consumers who are building a new home with a boutique builder are renting, and they really can’t afford to be renting and doubling up on paying repayments on their house and
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