It’s my secret weapon. And it has allowed me to invade and conquer multiple industries in multiple markets with multiple businesses and crush much more established competitors into a fine powder that scatters in the wind. This is the Godfather Strategy: Make Your Prospects An Offer They Can’t Refuse Simple, isn’t it? An ‘offer’ consists of two things: What your prospects want when they respond to your marketing. What they have to do to get it.
