Sell What People Want To Buy This might sound elementary, but you wouldn’t believe how many supposedly smart, university-educated people in business don’t understand this. They start by looking at what they would like to buy, and not their market. They swim against the raging river that is the desires of their marketplace and begin with their own interests in mind. They ask, ‘What would I like to buy? What is convenient for me to sell? What do I think is a cool gizmo or service?’ They don’t ask, ‘What is the market starving for?’ Once you’ve done your research using the Halo Strategy and have
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