SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

7. What phrases, exact language, and vernacular do they use? As previously mentioned, Robert Collier has this fantastic quote: ‘Enter the conversation already taking place in the customer’s mind’. You see, there is already language and niche-specific terms being used in your customer’s mind for their hopes, dreams, pain, fears, and desires. Your job is to listen and write them down. What industry terminology are they using, what specific vernacular and niche-specific terms? When using The Halo Strategy to conduct research on where your buyers are hanging out and congregating, you must document the exact phrases and terminology they use and store them in a spreadsheet to spark ideas for website copy, landing pages, and ads. Take specific comments from Reddit, Facebook Group, or YouTube, and document your audience’s word-for-word responses. In today’s day and age, scepticism is rampant. Now more than ever, people are attracted to people (and businesses) who speak their language, get their sense of humour, or share the same point of view. Every time they read your copy, your goal is for your dream buyer to say to themselves, ‘Whoa, it’s like they’re talking directly to me’.