SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

the auto-suggest results provided by Google and Bing are a goldmine of insights.

Answerthepublic.com

you must document the exact phrases and terminology they use and store them in a spreadsheet to spark ideas for website copy,

‘If the offer and the guarantee don’t keep the founder up at night, then they’re not strong enough’.

If the offer you’re making is designed to turn complete strangers into paying clients and customers, the key is to offer a low-end price point that will get you maximum numbers of new customers, plus one or two higher price points to increase your average sale and return on investment.

The key here is to avoid presenting prospects with too many choices on the front end, and leave that to the upsell process. Your chances of losing the initial sale increase with every extra option to purchase they’re offered.

Use third-party validation to build authority, such as research statistics or quotes from credible or authoritative sources.

you should have at least three channels firing along profitably, which will enable you to allocate some of your profit to other channels.

Facebook is a native advertising platform, meaning that advertising should look like normal content being shared.

We’ve found that ‘Learn more’ is the least threatening and converts best at the moment.

the biggest questions on that person’s mind, which are, ‘Can I trust you? Does this stuff actually work? Will it work for my business?’

Email is the bedrock of my business today. It’s by far my #1 source of revenue. It’s how I communicate with my community, launch new services, and reach my customers.

When I look at sales and marketing, I look to create automatic and robotic-like selling systems where you can write an email, shoot a video, write a sales page, or record a webinar, and then profit from it again and again on autopilot.

Don’t just send your list promos and offers. You need to create goodwill with your audience and have them hanging for your next email, which is why

make sure two thirds of your emails are content and value, and one third is offers and promos.

This rule is not hard and fast. In your content pieces, you can make offers. Throw them in the P.S. and ensure the main body of the email stands alone as a valuable piece of content.

my primary objective with anything to do with email is to do everything in my power to ensure my emails end up in the ‘P’ group. And therefore, the prime objective when writing subject lines is that they appear to be personal.

For subject lines, from 1 to 20 characters is where the magic happens.

That’s right: You need to see every email your competitors are sending.

Tuesday: This is hands down the #1 best day to send emails, according to the majority of the data from these studies. Thursday: If you send two emails a week, choose Thursday for your second day.

all of your email copy should focus on your reader’s

Be specific and tell them exactly what to do – don’t ask them!