SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

I can’t stress it enough; this is the most powerful approach to generating

Action Points Look at the King Kong funnel example that uses video and email sequences and create your own. We’ve supplied you with the roadmap, now go build it out.

the last step is the sales mechanism. The job of the sales mechanism is to make a sale. Whether you’re delivering your sales pitch over the phone, face-to-face, at a seminar, or through a webinar, everything leading up to this point has brought you here, and now it’s time to close the deal.

If you’re selling a service, the best way to close the sale is to have a free 30, 45, or 60 minute zero-pressure, very helpful sales conversation. This conversation can close 80% or better, depending on your own individual results. Sell Like A Doctor Throughout my sales career I have read over a thousand books and made over one million sales calls - so I’ve learned a lot from my work in the trenches.

What do I mean by ‘sell like a doctor’? I’ve found that 90% of salespeople get it wrong. They basically vomit every feature and benefit of their service during their sales presentation in the hope that something hits a nerve that will make the prospect buy. This is the equivalent of having an appointment with a doctor where they poke all your body parts while asking, ‘Does that hurt?’ and ‘How about here?’ Instead, a good doctor begins by asking, ‘Where is the pain?’ Remember that in the medical profession… A prescription without a diagnosis is malpractice And it’s the same in sales. Once you’ve got a prospect raising their hand to identify themselves as interested in what you’re selling, and you have them motivated to schedule a call to speak with you using The Godfather Strategy, only then is it time for you to make the diagnosis. Because you must understand, even when you use the advanced selling system outlined in this book to qualify leads, there will always be a percentage of prospects who won’t be a great fit for what you’re selling.