The ad is the tip of the spear, and it’s not to be confused with trying to do the job of any of the other steps in your funnel. We’re not trying to get people’s contact details. We’re not trying to get people to buy services or call directly off the ad. We’re not even trying to get the viewer to know right off the bat who we are or what we’re selling! That will come quickly – but it’s not the first thing we present to them. Let’s not swim against that raging river of attention. Instead, let’s just swim along with it and channel that desire to engage in that kind of content. We’ve discussed
...more
