SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

How To Write Google Ads That Grab Your Prospects By The Throat And Drag Them To Your Website First, let’s look at some stats. When you’re running Google Ads, 2% of the advertisers get 50% of the traffic. So what really makes the difference? Well, I always see people using Google Ads to sell their products or services straight out the gate. They’re using an ad to try to convince you they’re the ones you should be doing business with. And that’s ridiculous, because you can never, ever sell somebody from your ad. When was the last time you saw a Google ad and picked up and bought something without even clicking on the ad and checking out that website? So if you can’t possibly sell somebody directly from the ad, why try doing it in the first place? It’s just setting you up for a fail. And it comes down to this – your ad has one job, and it’s not to try to sell something, it’s to sell the click. The job of an ad is not to sell the product; it’s to sell the click.