your business and your offer. Use third-party validation to build authority, such as research statistics or quotes from credible or authoritative sources. 10. Make your godfather offer In order to convert, your offer must be: Clear and easy to understand: There should be no question as to what your audience is getting in return for their email/purchase/registration. Value-based: Your offer copy should be focused on how it will fill a need or solve a problem. Concise: Keeping it short and to the point will drive more conversions.
