Another great way to find popular content types is to go to BuzzSumo and type in the topic you’re interested in. You might be a consultant helping financial planners generate leads using social media. Look at what’s been the most shared content in that category, or that keyword you’re focusing on. For example, looking at the keyword ‘financial planner’ I see that ‘The Best Piece of Money Advice in Your 30s from a Financial Planner’ had 3,700 shares, and it’s the second most shared content for financial planners.
