Create Your Offer Next, start thinking about your offer. Your offer is your basic business proposition, and is by far the most important element in your entire sales message. Offer Basics What are you selling? _______ How much does it cost? _______ Who will take immediate action on this offer? ________ How do you claim/buy it? ________ First up, forget about your lawyer. Forget about your industry regulations, and all of that stuff for now. I want you to think about what promise or offer you’d make if you had a magic wand and there were no rules or limitations to what you could say, what you
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