They don’t ask, ‘What is the market starving for?’ Once you’ve done your research using the Halo Strategy and have discovered what people really want in your market, then sell it to them! Keep in mind that sometimes you can have the right crowd at the wrong time. You could be offering the best hamburgers in the world, but if you’re trying to sell those hamburgers to a crowd that has just finished a seven-course gourmet meal, you won’t have many customers.
