SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

Three Types Of Traffic The first type, at the tip of the pyramid, is in buy mode. These guys are on Google, actively searching. They know they have a problem. They’re looking for a solution in the products and services you provide. These prospects are generally best to reach through Google Ads or SEO, and they have a very high purchase intent. They could also be on your email list or following you on Facebook The second group of prospects are in the awareness stage. They’re not actively searching but they are aware they have a problem and they’re open to buying. Perhaps they know they need a new car, but they’re not scoping car yards on the weekends just yet. Or it might be someone who knows they need to lose weight but they’re not yet in hunt mode looking for a personal trainer or a new diet program. These guys aren’t searching, however they’re certainly open to the prospect of buying. They’re aware they have a problem, unlike the third type – the cold prospects. A cold prospect isn’t searching and doesn’t even know they have a problem or a need. But they are still a good candidate for the products or services you sell. This represents the largest segment of your market, and of any market out there. They’re the 60% of prospects sitting at the base of The Larger Market Formula pyramid.