SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

Create A Detail Sheet: Features And Benefits First, create a ‘Detail Sheet’ about the product or services you want to sell. On this sheet you should have two columns, column one should be titled ‘Features’ and this is where you list the full list of the features of what you are selling. The second column should be titled ‘Benefits’. This column is where you convert all the features into corresponding benefits. Don’t discount the importance of this just because it sounds simple. While this might sound very simple, if you do this exercise correctly and do a good job on your research, your offers will almost write themselves. IMPORTANT: Please ensure you take a lot of time with this. Really sweat over it. Most amateur marketers and rookie copywriters don’t do this step at all, and even most of the ‘top’ copywriters don’t labour nearly long enough over it. You should literally list every single feature about what you are selling that you can possibly