Step Three We’ve already told them ‘The 11 Things Not to Say to an Influencer’. A great next step at this stage might be an outreach template to pitch influencers. We can dress that up and make it really sexy, something like, ‘Our Five-Step System for Getting Featured on Tech Crunch, Entrepreneur, and Forbes in 30 Days or Less’, and give them an outreach template they can use to contact influences and start getting featured on blogs. Again, we’ve moved our prospect one step closer to their desired outcome and by doing this we’ve also lowered their scepticism and simultaneously increased their
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