performance indicators’. Here are some examples of unit economics that are crucial for you to understand: Cost per lead (CPL): You can calculate your CPL by dividing the cost of your advertising by the number of leads received for a particular campaign or marketing activity. Cost per acquisition (CPA): This is what it costs you in advertising to acquire a new customer. In any business, this is the most important metric to understand. It’s the only way to understand if the marketing you’re doing is profitable. Lifetime value (LTV): This is the projected net profit that a customer will generate
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