SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

The Intro Text This is the very first thing the scroller will see. This is why you go straight in with the news angle or call out your audience at the very top, whether it’s ‘Attention business owners’, or ‘Attention mothers over the age of 25’, or whatever it might be. Test different lengths of copy in here. We do very long form copy, and then we do short-form copy. In most instances longer-form copy will do the best job but it’s good to test everything. The Ad Image The ad image is a really important element and it’s where I see most people getting it wrong. They’re using glossy images with buttons to try to get attention. But the thing is, Facebook is a native advertising platform, meaning that advertising should look like normal content being shared. People tune out things that look like adverts. Your ad images shouldn’t look like an ad. In our Pilates example, there’s a shot of people on Pilates machinery, yet there’s nothing that shows it’s an ad straight from the get-go. You should remember that Facebook doesn’t like ad images with text. In fact, until recently, Facebook advertisers were allowed to cover their ad images with no more than 20% text. This rule has since been relaxed, but Facebook is right: Ad images with no text – which look more like news or general-interest images – get a much better response than images containing text. The Link Headline The next thing, which is arguably one of the most important elements after the image, is the link headline. This ...