Persuasive: If there ever was a place to bust out your salesperson chops, your offer is it. Irresistible: It must be such a good offer that it’s a no-brainer for your prospect and even leaves them asking themselves, ‘How can they possibly offer so much value?’ Make it so compelling that only a lunatic would refuse! 11. Add bonuses Add relevant bonuses or sweeteners to the offer. These should be highly desirable but not essential to reaching the desired outcome – prospects simply need to want them. 12. Stack the value Use the value stack to do just that… stack up the total value and benefits of
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