SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

At this stage, we’ve got them to raise their hand with an HVCO as being someone who is interested in what the PR consultant is selling. Someone who would identify with and download an HVCO is someone who is in a less desirable ‘before’ state and wants the benefits promised by the HVCO. We’re going to provide them some value in advance that’s really going to take them, one step at a time, closer to where they want to go. Step One Create a piece of content around a 12-step social media audit. This could be a checklist, a PDF, or a swipe file – whatever you prefer. Typically, I find video content really powerful, and you don’t need to get all fancy with the production; you can just shoot it with your iPhone. It’s the value of the content in the video, not the quality of the video, that’s most important. In this instance, let’s create a checklist that our dream buyer can use to audit their own social media presence. They can use it to make sure that from the point of view of a social media presence, their affairs are in order. In this way, if a journalist or influencer were to check them out and do a bit of digging around, they’d be sure that everything looked just the way it should, and they came across as a credible business deserving of attention. So, that’s what we’re going to give them! This will allow them to go ahead and implement it, and then start seeing some results; or at the very least, they’ll start feeling good about themselves because they’re now moving towards ...