SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

So let’s take a look at where we are. They’ve raised their hand with a HVCO, then they’ve downloaded the 12-Step Social Media Audit from there, then we’ve hit them with the video of ‘The 11 Things Never to Say to an Influencer’. They’ve gone through and gobbled up that content. Then, after we’ve told them what not to say, we’ve actually given them a blogger outreach template, which they can use straight away to reach out to influencers at Forbes and Tech Crunch or wherever they want to get featured. By this stage, they might have received some results and said to themselves, ‘This is just incredible. This is so cool! I’m getting all this value. Their strategies work. I believe this person can indeed help me!’ Their scepticism is almost gone – and then we offer them one more piece of value. It’s important that all of these steps feed into the big picture. You don’t want to be talking about an outreach template before they’ve got these other things in order. It’s a gradual progression to get them to that desired end outcome. You don’t want to lead with the biggest thing that’s closest to their desired outcome, because that doesn’t make sense in the chronological order of the steps. The Press Release Template The next action is to accelerate their results and pump them up on steroids by giving them a press release template. This allows them to go out and really blow things up and thread in any of those credibility points from the blogs they’ve been mentioned in, which is goin...