SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

Ready? Let’s get started! 1. Call out to your audience Address your audience at the start of your ads, at the top of your landing page or sales letter. 2. Demand their attention Use a big promise headline, like the National Enquirer (Example: ‘How to lose 10 Kgs in 6 Weeks Without Exercise Or Dieting…Guaranteed!’) 3. Back up your big promise After your big promise headline, back it up with a straightforward explanation in the subheadline. 4. Create irresistible intrigue After you’ve crafted a headline that demands attention and a subheadline which positions your big promise, it’s now time to dial up the intrigue with some bullet points. Write out 10 to 20 additional headlines and trim down to your best six. Each bullet should call out the difference pains, fears, hopes, and dreams of your target market and add an element of intrigue – such as, ‘The Little-Known Secret to _____ that ________ Don’t Want You to Know’. 5. Shine a floodlight on the problem Identify the audience (who they are, how they feel) or tell a story about a problem, a struggle, or a challenge. Explain vividly how it feels to experience the specific problem your target market has. They should feel as if you’re reading their mind and be left saying, ‘Yeah, that’s exactly how I feel’. Agitate the problem so they really feel pain and agony and become motivated to take action. Remember, people are much more motivated by moving away from pain than moving towards pleasure. Talk about and describe in vivid detai...