What we do here is go over our Detail Sheet and we translate each feature into a corresponding benefit, wherever possible. So first, lets get clear on the differences of a feature and a benefit. A feature is simply a detail or specification. Like the fact your mattress is made from latex, or that it comes in a cotton sleeve. A benefit is what your product will do for the buyer. Let’s say the mattress on your bed is made from high-grade natural certified latex. That’s a feature. That fact could translate to benefits including it moulds itself to your body for perfect comfort, and it absorbs the
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