The headline should snap your reader’s eyeballs to the screen and promise them a specific, vivid benefit. Focus on solving one specific pain point for your prospect. If it’s too vague it will roll over your prospects like water off a duck’s back. It should focus on your prospect’s exact needs and then offer an immediate solution to their problem. When you’re writing opt-in copy, you’ve got to have energy behind it. Turn up the volume and take it to the extreme. Why? People browsing online
