SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

So, we’re not saying at this stage, ‘This is what you should say’, we’re saying, ‘This is what you don’t want to say’. We’re providing value, letting them know how the PR business works and giving them some ideas they probably would never have thought of. Basically, we’re making them more informed and moving them further down that line. Again, what we’ve done is move them one step closer to their desired outcome, and as we do that again, the scepticism is going down as we continue to provide more value, trust levels and desire increase. Do you see how this is really radically different from what everyone else is doing? Now, stop and think about the person going through this process. At this point they’ve downloaded your HVCO. You’ve hit them with a cool and valuable piece of information. They’ve done an audit for their social media channels. Then you’ve given them a video that tells them the things not to say to an influencer, and they’re like, ‘Wow, this is just awesome! This person (you) just provided me all this value, and they haven’t even tried to sell me anything. They’re literally just dishing out value, without asking me for anything’. Ok, let’s keep moving! The way these videos are designed is that 80% is value and content and 20% is a pitch at the end where you say: ‘If you’re enjoying this content and this whole process, then you’ll want to know that I’ve put some time aside on my calendar for you to schedule a call’, and simply insert your Godfather Offer here....