It doesn’t matter what industry you’re in, this is cut and paste: ‘Shocking reporting reveals the 5 things you must know about X’. I’ve used it in hundreds of industries and it’s never not worked. Remember, your prospects are more distracted than ever before. People browsing the web are basically sleepwalkers and you must jolt them awake like an electric shock. Remember, they’re only one click away from seductive porn or irresistibly cute cat videos.
