Even the fear of hell is not a perfect motivator. Human beings are not given so much slack on evolution’s leash; we can resist motivation for a short time, but then we run out of mental energy (hat tip: infotropism). Even believing that you’ll go to hell does not change this brute fact about brain circuitry. So the religious sin, and then are tormented by thoughts of going to hell, in much the same way that smokers reproach themselves for being unable to quit.