The first elementary technique of epistemology—it’s not deep, but it’s cheap—is to distinguish the quotation from the referent. Talking about snow is not the same as talking about “snow.” When I use the word “snow,” without quotes, I mean to talk about snow; and when I use the word ““snow,”” with quotes, I mean to talk about the word “snow.” You have to enter a special mode, the quotation mode, to talk about your beliefs. By default, we just talk about reality.