This might be an important thing for young businesses and new-minted consultants to keep in mind—that what your failed prospects tell you is the reason for rejection, may not make the real difference; and you should ponder that carefully before spending huge efforts. If the venture capitalist says “If only your sales were growing a little faster!,” or if the potential customer says “It seems good, but you don’t have feature X,” that may not be the true rejection. Fixing it may, or may not, change anything.
