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the two primary drivers of bystander apathy are: Diffusion of responsibility—everyone hopes that someone else will be first to step up and incur any costs of acting. When no one does act, being part of a crowd provides an excuse and reduces the chance of being held personally responsible for the results. Pluralistic ignorance—people try to appear calm while looking for cues, and see . . . that the others appear calm.
Rationality: From AI to Zombies
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