The act of making a decision feels scary, since you may fail, but once you make a decision and set a definitive goal, the brain likes it more.’ It’s why Holly from Hip Sobriety’s recovery motto is ‘Never question the decision.’ It’s why she has a neat little ‘nqtd’ tattoo. Questioning the ‘I don’t drink, ever’ decision restarts the debate in our heads, and hands our addictive voice a megaphone.