Social change is glacial, but steady. It could be that we’re on the threshold of a similar shift: society falling out of love with alcohol. It may take decades, but there’s definitely a leaning towards wholesome brunch and boutique gyms, and away from slurry pub crawls. The number of coffee shops has gone up by 12 per cent in the past decade and only three per cent of teenagers say that alcohol is an ‘essential part of socializing’.
