Perhaps the most important metric of them all is the monthly churn percent, which measures the number of customers that cancel a subscription each month. Average churn rates vary across different industries, but getting to below 5% churn would be a good goal. Churn is important because it decides on your need to replace lost customers. If you start the year with 100 customers, at the end of the year with a 20% churn rate you’ll be left with just 7 customers at the end of the year. Compare that to a 5% churn, you’ll still have 54 customers. The power of churn should not be underestimated, often
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