Do proper market research Niche selection is no doubt the most important step in the process of building your affiliate website. A common mistake people make is picking a niche solely based on keyword research. Although it’s not necessarily a wrong approach, it doesn’t give you a full picture about a niche. What I recommend instead is to perform a comprehensive market research in order to really understand the niche and its potential. Your market research should answer these questions: What are your biggest competitors? What are your small competitors that you can realistically beat? What’s
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