Marketing Not to mention: you are the marketing arm for your store. Marketing can be an incredibly frustrating part of doing business. In fact, there tons of hats to wear in just the marketing department alone. You need to know your conversion rate, the lifetime value of your customers, where your customers hang out, how to advertise to that demographic effectively on the platform where they hang out, and manage an endless list of things to do to get the business up, running, and hopefully growing. Some people flourish through having to wear multiple hats, but whether juggling all these
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