One thing that has changed dramatically in the years since apps came on the scene is how competitive the market has become. In January of 2016 alone, there were 19,130 gaming apps introduced to the iTunes store. That is pretty heavy competition. Which means if you are going to succeed with an app business model, you need to make sure you have a quality product — combined with a quality marketing plan — to get the app off the ground and running. Developing an App Additionally, the development costs can be very high for apps. With the level of quality you need to be successful, you will need to
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