Build an Email List This is not always a viable strategy. However, if you are focused on building a brand with a suite of relevant products, this can be very effective. You are turning your Amazon presence from a niche product listing into an authority by doing this. You will need to share good content with your email subscribers outside of just promoting your product launches, but this is a great channel to let people know when you have special deals going on or to email out during high buyer season like Black Friday and Christmas.
