Build a Brand This is one of my favorite strategies. Instead of having a ton of unrelated Amazon products, why not create a true brand for your products? By creating a brand, it will become easier to market in other channels. Instead of having “Random Red BBQ Brush” you might have “Extreme Chef Red BBQ Brush,” and once you have a brand you could introduce other Extreme Chef products to an audience that will recognize the brand and buy your products based off that alone.
