As far as the revenue earned from an Amazon FBA business goes, you can break it down using this rule of thumb: ⅓ Product costs ⅓ Amazon costs ⅓ Profit So while your profit margin is actually higher with an Amazon FBA business than if you were selling similar products as an Amazon affiliate, your total earnings is actually much less than if you had your own online store (of course, that’s assuming the sales of the store were equal to the sales coming from the Amazon product listing). Overall, the entire business model relies on Amazon. You are essentially playing in their ballpark. If they
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