Competition When you start an ecommerce store, unless you are in a really bizarre niche, you are likely going to have some fierce competition. You need to have a way to differentiate yourself from that competition. One way you can do that is by creating a really engaging brand while also offering better products than your competitors. In addition to fierce competition, you are also going to run into trust issues at the start. People are going to take a while to warm up to you and your store. This is a disadvantage for sure, and it is one reason why Amazon FBA is such a loved business model
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