The 3 Periods of a SaaS Business For every SaaS business, there are three main phases that they are going to experience. Most people understand the Startup phase, and then everyone dreams about the Stable Golden Goose phase when the money is just rolling in. One of the phases that is often not talked about, though it is one of the major stress periods for a SaaS business when they either make it or break it, is known as Hypergrowth. Let’s dive into the three phases: Startup – this includes getting everything going, programming a working product, and “going to market” with it to acquire your
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