So even in being palatable enough to get readers to complete books, you have to be at the top of your game. And if you want to be at the top of a genre or an industry, you really have to know how to stand out. The key here is: this is not about getting rid of your weaknesses. You are not a show dog. No one is going to give you a medal because you have no weaknesses. No. Readers have to be compelled all the way through your books (because there are a million other things vying for their attention, and you are lucky to get their eyeballs). That means you have to up your game. It means you have
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