I can’t tell you the number of clients I have who’ve told me horror stories about publishers throwing big money behind their book launches, only to have the launches go poorly and the authors get no-more-contracts after that. Of course, that author feels like they failed their publisher, and of course, they feel like it was some fault in their book. Here’s the key: it wasn’t. Remember. Most books sell like shit. The publisher was taking a calculated risk and rolling the dice, hoping the book would hit. Because most books don’t. But it was a risk they were willing to take, to find the next Nora
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