Why not align your process, your personality, your platform, and your potential? Because of fear. We are terrified that we are wrong. Or that what we think is somehow a deluded fantasy. But the key here is, you’ve got to take into consideration more than just other people’s opinions, or what “experts” say about the market/industry/best practice.4 You have to take into account who you are, and what you want, and what your contribution to the world will be. This can’t just be about chasing some elusive dream that may or may not be what you really want, deep down inside.
