But he’d bought into this expectation that he had to write a book a month, and it was about to burn him out. “What if you can’t?” I asked him. “Can’t what?” “Can’t cut out the thinking? Can’t write a book a month? What happens?” He stared at me like I was speaking in tongues. “I can’t be a full-time writer.” “And what happens if you can’t be a full-time writer?” Dead silence as I contemplated the failure of my brilliant but short career as a writing success coach. Finally, he said, “Then I have to go back to my day job.” “And what happens if you go back to your day job?” “Then I failed.”