Remember the “faulty logic” I was warning you about? Well, here it comes. Are you expecting yourself to sell well because you think you’re a good writer? Then, do you falsely believe the converse is true (i.e. if you don’t sell well, that means you’re a bad writer, or a bad marketer or a bad person)? Because it isn’t true. Even good writers with good marketing advice don’t sell well. Especially not on every book. By the math. The marketplace is crowded.