Start at the End: How to Build Products That Create Change

by Matt Wallaert

We are [confidence] that [intervention] will [direction] [behavior] (as measured by [data]). Scaling this requires [effort] and will result in [change].

Juice/squeeze statement

Confidence = based on p-value but phrased colloquially Intervention = what the intervention is Direction = whether it increases or decreases the behavior Behavior = the measurable activity you established in your behavior statement Data = how you quantify that your population is doing the behavior Effort = the resources required to scale Change = based on p-value but phrased colloquially