Caffeinated Weka’s Kindle Notes & Highlights

Start at the End: How to Build Products That Create Change, by Matt Wallaert

we’re fighting against: confirmation bias and our natural tendency to believe something is true simply because we want to justify the effort.

Caffeinated Weka

We want to recoup our sunk costs

See Caffeinated Weka’s 23 notes & 52 highlights

Start at the End: How to Build Products That Create Change

Start at the End: How to Build Products That Create Change

by Matt Wallaert

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