notice the similarity between a behavioral statement and an objective and key result (OKR). “As measured by data” is really just the KR and the rest is just the O, but phrased in such a way as to be observably descriptive of the world you’re trying to create. If you’re already doing OKRs for your planning process, you’re already ready to simply sub in behavioral statements and reorient entirely toward behavior.
KPIs
